McDonough Iceland Collection®
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MechoSystems has launched a new series in its line of fully recyclable shadecloths, created in collaboration with William McDonough, the renowned architect who is one of the world's most well-known advocates for sustainable design.

Presenting the McDonough Iceland Collection®

Based on MechoSystems' Cradle to Cradle CertifiedCM EcoVeil® shadecloths, this collection has a unique and highly personal inspiration. The patterns in this series are inspired by McDonough's own photographs, collected during his visits to Iceland.

See William McDonough's biography below.

Sustainable and beautiful

The series has 5 jacquard-weave patterns, available in several colorways, each of which represents details of the natural environment, as interpreted by McDonough and informed by his intimate appreciation of Iceland's landscape. The shadecloth material is a technical nutrient-the Cradle to Cradle term for non-natural materials that are safe, highly stable, and used in closed-loop manufacturing cycles that take materials from producer to consumer and back again indefinitely.

The Thermoplastic Olefin (TPO) yarn used in the shadecloth fabric is more than merely PVC-free; it can be reclaimed and recycled indefinitely. This approach to manufacturing means that once the material has reached the end of its useful life as a shadecloth, it can be melted down and spun again into new, first-quality material.

New shadecloth, not landfill

Typically, shadecloths are woven with a PVC jacket and a core of fiberglass or polyester core, which cannot be separated for reuse. MechoSystems' approach enables the immediate reuse of scraps during manufacture, diverting an estimated 1 million pounds per year that would otherwise go to landfills and incinerators.

Key features:
  • Inspired by McDonough's photos.
  • Treats materials as nutrients.
  • Reuses materials.
  • Conserves natural resources.
  • Respects people and natural systems.

William McDonough

William McDonough is an internationally recognized strategic thinker, architect, and designer, as well as winner of the Presidential Award for Sustainable Development (1996) and the Presidential Green Chemistry Challenge Award (2003). He also received the National Design Award in 2004. In 2007, McDonough was elected an International Fellow of the Royal Institute of British Architects (RIBA). Time magazine recognized him as a "Hero for the Planet" in 1999, stating, "his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world."

McDonough is the founding principal of the architecture and planning firm William McDonough + Partners, as well as principal and co-founder of MBDC. He is also a venture partner at VantagePoint Venture Partners in San Bruno, California, one of the world's leading clean technology investment firms, with a prestigious team of industry luminaries and experts in their fields.

He has written and lectured extensively on his design philosophy and practice. McDonough and Dr. Michael Braungart co-authored The Hannover Principles: Design for Sustainability (1992), and Cradle to Cradle: Remaking the Way We Make Things (2002).

Through his firm, McDonough Consulting, McDonough provides sustainability visioning services, targeted ideas, product concepts, and solutions to design and environmental risk issues for CEOs, corporate offices, senior executives, organizations, product development teams, and project managers. As a designer, McDonough also undertakes product design commissions.